Tag: extra

So after your first burst of water to wet the hair, the following shot will include the correctly dosed product, which is then rinsed clean, utilizing considerably less water than conventional methods. They’ve dubbed this methodology Cloud Cleansing, and it’s being used with the brand’s Kèrastase and L’Orèal Professionnel salon products. “L’Oréal’s century-long legacy of haircare formulation leads us to the salon as a main focus in our sustainability journey,” says Balooch, head of L’Oréal’s Technology Incubator. Not to be outdone, Ulta announced a partnership with DoorDash in October for identical day supply in choose cities across the nation, and…